The most talented cowboys in the country are returning to Las Vegas in two weeks and this time they’re going to make a lot more money at the National Finals Rodeo.
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The Professional Bull Riders organization and the Las Vegas Convention and Visitors Authority have agreed to extend their partnership to stage two annual events in Las Vegas for another three years through 2018.
PBR (Professional Bull Riders), the bull riding organization based in Pueblo, Colo., is pushing the marketing envelope for this weekend’s Last Cowboy Standing event in Las Vegas by giving it a spring-break theme in hopes of driving new and young fans to the sport.