Several months ago, the Las Vegas Convention and Visitors Authority set out to market the city as the sports capital of the world. With the addition of the Golden Knights and the Raiders, LVCVA saw the perfect opportunity to do so. The Knights’ success and current Stanley Cup playoff run has resulted in a marketing marriage with Las Vegas that has been far more successful than anyone could have imagined. This season, the Knights have managed to unite the community and made hockey fans around the country take notice. “The Knights, in my mind, really put the exclamation point that we’re the sports capital of the world, not only what they’ve done on the ice in this historic season but how they brought the community together.” Lisa Motley, director of sports marketing and special events for the Las Vegas Convention and Visitors Authority Professional sports have been a staple for Las Vegas for decades with championship boxing matches, PGA golf tour events and the National Finals Rodeo. But big-league teams kept their distance from Nevada, due to lingering fears of sports betting somehow influencing games. “Las Vegas stands for something much more extensive and expansive now than what it once did” David Carter, executive director of the University of Southern California’s Marshall Sports Business Institute
