The introduction of the internet decades ago brought many opportunities for people around the globe. Being part of an advertising agency requires sheer focus, determination, and the ability to do thorough research in this day and age. Understanding the industry and setting trends can be a game-changer for any company. The growth of digital media challenges everyone to stay on top of their game at all times. Since things move fast, you have to always keep up with every wave of advancement.
Real Group is one of those remarkable marketing agencies. Their PR strategies are effective and have been able to help many businesses. Real Group has been in the industry since the 1970s. Founded in Australia 2 generations ago, and now run by the youngest son, Jey Ada.
They’ve successfully expanded into more than 6 countries with a global clientele. The Real Group is proud to announce their newest branch in Egypt, which will be run by the countries powerhouse twins: Youssef & Abdelrahman Ahmed. The Ahmed brothers are very well known in the Egyptian Marketing sector for their high
profile celebrity clientele and will be a great addition to the Real Group team. Real Group assists clients in growing their businesses, building strong PR strategies, and using the right promotional methods. Influencer marketing, event organization & celebrity talent management has been a natural progression and also falls under the plethora of services they offer as a marketing company.
Social media has completely changed the game in the PR & marketing industry by giving a power to vocalise your thoughts and post directly to the public without the need of the press, TV and the mainstream channels of PR. Real Group identified the advantages and power of social media early, and used this to their advantage. They implement successful techniques for their clients, not only for viral social media influencers but also for their A list celebrities.
Real Group has developed a full PR package and has gone above and beyond the expectations of the typical PR firm. In 2022, Real Group has partnered with Secretary General of the IBF, Jimee Chaichotchuang, to showcase and present the Asia Pacific boxing championships and Mu Thai World championships. Real Group is planning explosive events for 2022 in the Arabian peninsular with the IBF (International Boxing Federation). This partnership will accelerate the legacy of Real Groups upstanding history as one of the leading fight night promoters in the industry. Being able to offer the extensive amount of services has been the key to the company’s extraordinary success.
Real Group is also ecstatic to present and promote The Crusty Demons World Tour starting 23rd September 2022 in Dubai’s largest stadium – The famous Coco Cola Arena. The team will be attempting a never seen before spectacular stunt by riding their bikes off the top of Dubais most famous buildings – The Burj Al Arab & parachuting down to safety as an exhibition which
will be shown live on TV. The tour will begin in Dubai and continue through London, America & 3 locations in Europe. The tour aims to showcase some of the world’s best motorcyclists, never seen before stunts while attempting to break another world record. Tickets are on sale now for this spectacular event.
Taking their company global required a lot of effort, but Real Group’s accomplishments made this process easier. The language barrier and understanding the trends of various markets were tough. With perseverance and determination, the team was able to push through these hurdles and make the most out of the opportunities given to them.
Despite everything they’ve accomplished, Real Group is planning to expand into more countries around the world. They are also working to be the pioneers of VR (Virtual Reality) and web 3.0 Live Fight Nights, TV shows & events. Other major plans are to Build their own Broadcast channel, which will showcase their own clients & support up and coming entrepreneurs.
Real Group was founded many decades ago, when marketing strategies were very different, but they have managed to keep up with the times and push ahead. Their perseverance and ability to stay focused on their long-term goals have aided them in their progress.
We asked the CEO, what is the best advice you can give to an up and coming entrepreneur in the PR industry: “The key to PR is to identify and understand new trends and continually adapt and diversify your company to the current market. If you don’t, you will get left behind” Jey Ada said.
For more information on the upcoming projects you can visit their website here.
Members of the editorial and news staff of the Las Vegas Review-Journal were not involved in the creation of this content.