The clock was ticking on his speed date, but Justin Fantozzi looked cool and relaxed Friday at the Encore at Wynn Las Vegas. Fantozzi wasn’t looking for love. The Goodyear marketing manager was looking for a fruitful business relationship.
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Speedway Motorsports Inc., parent company of the Las Vegas Motor Speedway, saw 2012 fourth-quarter revenues drop nearly 8 percent from the previous year and plans to focus on attracting more families and kids to increase revenue in 2013.
If “The Bachelor” TV show can post Twitter feeds from viewers during broadcasts, the Las Vegas Motor Speedway figures it can offer instantaneous social networking quips at a social media nerve center at this weekend’s NASCAR weekend, featuring guests from Team Lowe’s Racing, NASCAR, Sprint and media churning out real-time comments.
The major leagues of car racing comes to Las Vegas next weekend. So race organizers rolled out former mayor and NASCAR fan Oscar Goodman along with Las Vegas native and big-time racer Kurt Busch on Thursday to extol the economic virtues of hosting a NASCAR race.
After four years of scouting fanfest events at the Super Bowl and NBA and Major League Baseball All-Star Games, Las Vegas Events rolled out its own interactive Cowboy FanFest this week to give rodeo fans a chance to chat with sport superstars such as Trevor Brazile, compete in an offbeat Redneck Rodeo and allow kids to do mutton bustin’ in a replica NFR arena.
Many rodeo aficionados have made the South Point and its Equestrian Center their home base for the Wrangler National Finals Rodeo and satellite events.
Watch out Las Vegas, it’s International Fight Week, and the swarms of Affliction shirt-clad visitors have arrived. The Ultimate Fighting Championship is hosting its first full International Fight Week through Saturday, in partnership with the Las Vegas Convention and Visitors Authority.