LVCVA’s Steve Hill says the “Fabulous Las Vegas” ad tested well among potential visitors across the United States before its airing.
Las Vegas’ tourism authority is set to spend millions of dollars to sponsor future NBA and college football events in Southern Nevada.
Allegiant Travel Co. has a history of side venures, including a hotel project it sold less than two years after it opened.
Against the backdrop of declining visitation, a handful of Las Vegas casinos on the Strip are rolling out promotions aimed at bargain-seeking travelers.
The second largest carrier at Harry Reid International Airport is cutting services to 11 cities — eight of them with service to and from Las Vegas.
In the hours after the LVCVA unveiled its new “Welcome to Fabulous Las Vegas” campaign, early reaction online skewed sharply negative.
The shift toward better value suggests industry leaders have heard the mounting criticisms over high costs.
The new “Welcome to Fabulous Las Vegas” campaign draws inspiration from the famous Las Vegas Boulevard sign and will include experiences and special offers.
The Clark County Commission said action on an ordinance raising rates and fees would now occur at its Oct. 7 meeting.
National Park Service rangers work to warn visitors about the extreme heat at Death Valley National Park, but one to three people die there annually despite the warnings.