The UFC appeared to be distancing itself from color commentator Joe Rogan on Monday, as the controversy intensified over Rogan’s vulgar comments involving a female journalist.
UFC president Dana White’s brief statement read: "Joe Rogan recently made an offensive statement reflecting a personal opinion that does not represent the UFC in any way. I have addressed this directly with Joe."
White had previously said Rogan was an independent contractor and as such was free to state his opinion.
But the issue, according to Yahoo! Sports’s Kevin Iole, is that what Rogan said about reporter Maggie Hendricks was "extraordinarily inappropriate."
Rogan exacerbated the situation with a non-apology that included him repeating the vulgarity and suggested there will be payback for "bitchy" coverage. That is not the word that created the firestorm.
He told The Underground website: “Never did I imagine that so many people would get their panties in a bunch about the use of the word [expletive] to describe a female blogger.”
He added, "if I have a point with any of this it’s that when you put negative s*** out there in the form of bitchy blog posts, that shit is going to come right back at you, and you better not be surprised."
— NORM CLARKE, Vegas Confidential