Crayola retires dandelion yellow for a new blue color
Crayola has retired dandelion yellow to make room for a color "in the blue family". (Screengrab/Crayola/Facebook)
A 24-count box of Crayola crayons on Tuesday, March 28, 2017, in New York. (Richard Drew/AP)
Updated March 31, 2017 - 11:19 am
EASTON, Pa. — Dandelion yellow has reason to be blue.
Crayola announced Friday, National Crayon Day, that it’s replacing the color dandelion in its 24-pack with a crayon in “the blue family.”
The company says it will leave it to fans to come up with a name for the replacement color.
It’s only the third time in Crayola’s long history that it has retired one or more colors, and the first time it’s swapped out a color in its box of 24.
Other colors that previously got the boot include maize, raw umber and orange yellow.
Crayola crayons were first produced in 1903 by Binney & Smith Co.
Crayola is based in Easton, Pennsylvania, and is a subsidiary of Hallmark Cards Inc., headquartered in Kansas City, Missouri.
