Summerlin golf courses eye around $5M in improvements

Let’s face it: We’ve all used one in the past and probably not realized it. They are the source of some valuable information and advice. We generally act on the suggestions they put forward. But we analyze their advice before taking action. It’s the smart thing to do.

TechTarget defines “they” as an experienced individual who is trained to analyze and train a client in order to help the client make the best possible choices.

Consultants: You’ve got to love them. Take your financial adviser. Buy this, sell that, hedge this account and place that put. What about your doctor? Here’s your diagnosis: Take this prescription, do these exercises and take two aspirins before bedtime. Even your local electronic sales counselor. HD televisions or Ultra HD televisions; laptop versus tablet; buy this software, and you never need to upgrade.

So I was very interested when I heard Golf Summerlin had hired a consultant to give the three golf courses — Palm Valley, Highland Falls and Eagle Crest — a comprehensive review of Sun City’s three golf operations. I attended the preliminary presentation. Golf Convergence was the consulting firm with J.J. Keegan, managing principal, as the presenter.

What I found interesting was the demographics of golfers and the state of golf. It seems golf courses fall into three main categories. The leisure courses, mini-golf, chip and putts, and nine-holers made up the first. Recreational courses are defined as layouts with a slope of 130 or less — perfect for the occasional players. Golf Summerlin’s three courses fall into this category. Last is the accomplished course category. These include courses that have slope greater than 130 and are favored by serious golfers.

Today, there are 13,833 in the United States. This breaks down to 2,200 municipal courses, 7,600 daily fee courses and 4,033 private clubs. Note: This number is down from over 15,000 courses two years ago. Can you say Silverstone Golf Club?

Who is the typical player? Of average golfers, 80 percent are male, 45.1 years of age and have a $91,900 median household income. Summerlin Golfers are 91 percent male, 55.6 years of age and have a $98,502 median household income. Sun City golfers are 73 percent male, 72.8 years of age and have a $67,500 median house hold income. Implications? Older golfers play less golf.

Why do we play golf? The top 10 in order: time outside, the social aspect, the exercise, the ball striking, the challenge, the course, stress relief, the mental game, the values of golf and the competition.

Why do we choose one course over another? The top 10 factors: course condition, pace of play, price, tee time availability, customer service, course design and challenge to play, proximity to home or work, course design or easy to play, availability of practice facility and clubhouse amenities or food beverage and pro shop.

Here’s a shocker but not a complete surprise regarding finances of golf courses: Only 80 percent of the course can cover operational costs. Less than 50 percent can cover debt. And less than 20 percent can cover future capital needs.

I’m not going to go into detail of what the many recommendations were at the final presentation. In some terms, it sounded like a used car salesman selling floor mats as add-ons.

One other interesting take-away involves Golf Summerlin’s website at The report noted that the website is informational versus transactional. Most any other website, be it golf or not, includes a transaction box on the opening page. With Golf Summerlin, an additional click is needed to book tee times. Golf Summerlin is fixing this.

Golf Summerlin is also working to upgrade the driving range and practice area at Highland Falls. Again, this feature scores high on the list of why golfers choose one course over another.

Another item was an analysis of green fees. It included an extensive analytical and numerical scenario that left most in the audience mentally stymied.

In all, the suggestions for all three courses totaled over $5 million. Improvement will be apparent. I know Golf Summerlin expects to be the best golf experience in the valley.

Golf Summerlin will not get new floor mats, but it will get new driving range mats.

Check it out.

John Asay is a longtime golfer and local freelance writer.

Underground home was built as Cold War-era hideaway
The underground house at 3970 Spencer Street is one of the valley’s most unusual homes built 26 feet underground in 1978 by Girard “Jerry” B. Henderson, who, planned to survive the end of the world there.
Lip Smacking Foodie Tours takes you where the locals go
Donald Contursi talks about Lip Smacking Foodie Tours, which offers walking tours of restaurants on and off Las Vegas Boulevard with food samples and tidbits of history about the places they visit.
Bump stock manufacturers under fire
The Justice Department said last month that it had started the process to amend federal firearms regulations to clarify that federal law defines bump stocks as machine guns.
Art Bell’s Top 10 Shows
A selection of radio host Art Bell’s most popular shows.
Longtime Las Vegas attorney John Momot dies at age 74
Criminal defense attorney John Momot, who represented mob figures and even played himself in the movie “Casino,” has died.
David Copperfield in court after man injured during magic trick
The attorney for a British man who is suing illusionist David Copperfield said his client suffered serious injuries after being called on stage during Copperfield's show at MGM Grand.
5 things connecting Las Vegas and Marilyn Monroe
1. Marilyn Monroe, known then as Norma Jeane, obtained her first divorce in Las Vegas at the age of 20 on September 13, 1946. 2. According to some biographers, Monroe lived at 604 S. 3rd Street for four months during the summer of 1946. The house has since been torn down and is now the site of a parking lot. 3. In 1954, Monroe almost married Joe DiMaggio in Las Vegas but the wedding was called off last minute. The wedding was to be held at the Hotel El Rancho Vegas which was located on the southwest corner of Sahara Avenue and Las Vegas Boulevard. 4. Las Vegas has at least one road dedicated to the star. Marilyn Monroe Avenue is located in east Las Vegas and intersects with Betty Davis Street and Cary Grant Court. 5. There are currently more than 20 Marilyn Monroe impersonators for hire in the Las Vegas Valley.
Sir Richard Branson announces purchase of Hard Rock Hotel
Sir Richard Branson, founder of the Virgin Group, has acquired the Hard Rock Hotel with partners and plans to turn it into a Virgin-branded property by the end of 2019.
3 Centennial High School students killed in Calif. crash (Full)
Three Centennial High School students were killed Thursday morning in Southern California when their vehicle was struck by a suspected drunken driver while they were enjoying their spring break, according to a family member of one of the victims.
Retail Restroom Sexual Assault Suspect
Las Vegas police are asking for help finding a man they said groped a woman in a south Las Vegas Valley restroom. (Las Vegas Metropolitan Police Department)
Calvary Christian Learning Academy, “There was no fair warning.”
Samantha O’Brien, whose three-year-old daughter attended the Calvary Christian Learning Academy daycare, found out Monday night when her daughter’s teacher called about the school closing.
Mojave Max at Springs Preserve
File footage of Mojave Max at Springs Preserve. (Springs Preserve)
Companies bet their futures on cryptocurrency
Two Las Vegas entrepreneurs talk about finding their niche in blockchain enabled technologies and digital currency.
Solar panels reduce energy bill for CCSD
Wilbur and Theresa Faiss Middle School is one of 42 CCSD schools with solar panel installations, saving approximately $514,000 per year in energy costs.
Red carpet at MGM for Dan Reynolds Believer screening
Kats on the red carpet for the VIP screening of "Believer," the documentary by Imagine Dragons frontman Dan Reynolds about how the Mormon Church treats its LGBTQ members.
Driver dies in single-vehicle crash
One person is dead after an early Wednesday morning crash in the northwest valley. The single-vehicle crash was called in about 1:35 a.m. on Jones Boulevard just north of Deer Springs Way, according to Metropolitan Police Department Sgt. Robert Stauffer. The driver, who was the only person inside the vehicle, died at the scene.
Uber Health to Improve Patient Ride-Hailing Services
Uber Health to Improve Patient Ride-Hailing Services On Thursday, Uber launched its Uber Health platform for healthcare providers. Medical facilities, rehab centers, clinics and hospitals can book rides for patients from a centralized dashboard – no app required. According to Techcrunch, Uber Health general manager Chris Weber noted some 3.6 million Americans miss appointments due to lack access to reliable transportation. Uber’s endeavors into health care trace back to 2014, when Uber first offered on-demand flu shots in large markets across the U.S. Since then there have been similar efforts throughout the world, from diabetes and thyroid testing in India, to subsidized rides for breast cancer screening in the U.S., to many more. Last summer, over 100 healthcare organizations joined the platform during a private beta. (Las Vegas Review-Journal)
Las Vegas firefighters put out blaze along Bonanza Road
Las Vegas firefighters put out a blaze that burned for about 15 minutes Feb. 20, 2018, along Bonanza Road, across from the Las Vegas Review-Journal. (Jeff Mosier/Las Vegas Review-Journal)
News Headlines
Home Front Page Footer Listing
You May Like

You May Like