Call longtime personal injury attorney Ed Bernstein the godfather of law firm advertising in Southern Nevada.
He is arguably the most recognizable lawyer in the city, a distinction he earned in a number of ways – and almost all of them related to one of dozens of promotional campaigns he has launched over the decades.
“You have to keep going,” Bernstein said at a recent interview inside his sleek, stylish Fourth Street office. “Per capita there are more attorneys advertising in Las Vegas than anywhere else in America.”
That wasn’t always the case. Bernstein at one time virtually owned the Las Vegas lawyer TV advertising market. It began with elaborate, solemn, stuffy commercials in the 1980s, with a production quality that wasn’t too bad by acceptable local standards at the time.
Today, the ubiquitous, understated black-and-white “Enough Said, Call Ed” campaign is the latest generation commercial. “I really like this one,” said Bernstein, who conceded his commercials, like him, have mellowed over the years.
“We were the first,” he said of Bernstein & Associates’ foray into the once-taboo area of television advertising. An attorney, the legal profession at large, was much too important to stoop to advertising – and to prove it there were actual laws that prohibited lawyers from enjoying the First Amendment.
Read the in-depth online report at Las Vegas Legal News, a Las Vegas Review Journal website.
For about 30 years, Ed Bernstein has managed to stay one step ahead in the valley’s crowded personal injury advertising battle. (Photo courtesy of Ed Bernstein & Associates)