The conversion of electronic mobile devices with TV capabilities is beginning to hit full stride in 2012, especially with a number of features ushered into place by a large proliferation of smartphones as well as lower-priced tablets. The widespread availability of reliable, fast smartphones and tablets has now expanded the ability for many users to take advantage of new interactive features. As a result, polls are finding as many as 40 percent of viewers at any given time are interacting with their devices at the same time as they are watching TV. The figure goes even higher when the under 25 years of age viewer demographic is isolated.
Enhanced group think
The fact that networked viewers can interact with each other over the Internet while watching a program enhances the “in the moment” viewer experience. Instead of talking about the show the next day in the office break room, viewers are discussing and reacting in the actual experience moment.
Clearly, just finding when good programming is occurring tends to be a basic benefit of mobile devices for TV use. Being able to look up programming listings still remains a demand resource for American viewers, even if it means doing so now through a website. Dish Network programming and other providers also offer scheduling ability via mobile devices now.
Some TV programs are now starting to use texting as a means for quick reward and incentive participation, increasing viewership because people believe they will get something free by joining the audience response. This can range from extra show tidbits only mobile device users get to see, to special coupons for shopping with affiliate marketing partners. Again, the goal is to increase the viewing experience for subscribers.
Mobile devices and TV programming will continue to merge as new tools become available. The ability to enjoy programming via both a TV or a mobile device is also going to be commonplace for customers as well.