Third candidate announces run for Las Vegas mayor

Marlene Rogoff, a real estate agent who previously ran for a Las Vegas City Council seat, announced Wednesday that she's joining next year's mayoral contest.

She's the third announced candidate in race, which is open because term limits prevent Mayor Oscar Goodman from running again.

Rogoff said the mayor's job involves "turning the city around from declining population, losing jobs, massive foreclosures, bankruptcies."

She said that Southern Nevada should launch a new marketing effort to bring permanent residents to the city and that there are ways to attract new industries.

"This is a tourism-based city, which, of course, we want to continue to promote that," she said. "But what I really want to also concentrate on is bringing in manufacturing, service jobs and telephone bank-type jobs."

Rogoff said, for example, that when customers pay bills, the checks often go to out-of-state processing centers that could be wooed to Nevada.

"I feel that from the position of mayor, a lot of these things can be accomplished," she said.

Rogoff has lived in Las Vegas since 2004 and is active with the Greater Las Vegas Association of Realtors, including service with the group's political action committee that selects legislation to champion at the state level.

Prior to 2004, she ran a brokerage in San Francisco. She originally is from Boston.

In 2005, Rogoff competed in an 11-way race for Ward 6 on the Las Vegas City Council and finished with 3.7 percent of the vote.