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New study: Americans misinformed before donating to charities [Infographic]

(BPT) – Looking at overhead ratios or finances doesn’t give you a full picture of a charity’s performance, and can give donors a false sense of confidence. For example, a charity with a low overhead ratio may not have adequate oversight of its staff. In fact, no single measure can signal if a charity is trustworthy or not. Americans struggle to find an easy way to holistically review a charity, including finances, leadership, solicitations and results reporting. Tools like BBB Wise Giving Alliance charity standards and accreditation are designed to quickly give donors a full picture of charities so they can donate wisely.


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