In one week, T-Mobile Arena played host to four programs that could cut down nets in Arizona come April, offering just days before Christmas the sort of electric atmosphere more reserved for Sweet 16 or Elite Eight games.
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Sports marketing has come to define the destination that is Las Vegas in a time of year when beds are always difficult to fill.
Duke and UNLV have taken separate, very different journeys through the college landscape since that Final Four game in 1991, when Bobby Hurley as the Blue Devils point guard helped guide his team to an upset that was viewed as improbable as it was historic.