In a town that prides itself on the ultimate VIP experience, Las Vegas Motor Speedway is rolling out a one-day, white-glove, top-shelf $3,500 ticket for its NASCAR race in early March.
Eat lamb and crab legs. Belly up to an open bar. Schmooze with NASCAR drivers and celebrate with the racer’s crew in the winner’s circle. Enjoy massages.
All for a mere $3,499 at the Kobalt 400 on March 6 at the speedway on the north end of town.
Speedway officials have dubbed it, The Chairman’s Experience, and will limit the high-roller ticket to only 60 buyers, who will have the run of the 4,600-square-foot Blackjack Club on the third level overlooking the track.
In the past, the speedway would rent out the Blackjack Club to a single company for $300,000 for the entire NASCAR weekend. Perhaps 300 guests or so would eat, drink and socialize in the club setting.
But The Chairman’s Experience allows smaller groups of any size — let’s say, four or six — to soak up the elite VIP experience. A casino host on the Strip can even bring a group, with a casino host getting in for free as long as each of the guests pony up $3,499 for the ticket.
“We will make sure from start to finish the experience will be as top shelf as it could be,” said Kevin Camper, Las Vegas Motor Speedway senior vice president for sales and marketing.
“There’s a group of people who don’t mind paying for something they couldn’t buy any other place,” Camper said this week. “There’s enough bandwidth in this town for this.”
Las Vegas Motor Speedway’s sister NASCAR track, Bristol Motor Speedway in Bristol, Tenn., launched a similar high-end ticket deal two years ago, Camper said.
He said he’s not aware of any other track owned by the speedway’s parent company, Speedway Motorsports Inc., besides the one in Bristol, that has such a high-end elite ticket experience.
The Chairman’s Experience ticket is a nice alternative for a small group of NASCAR fans instead of buying an entire suite for $50,000-$75,000, Camper said. The speedway has 100 of such suites, he said.
The NASCAR weekend will be a big sports weekend in Las Vegas. Camper hopes that some high rollers in town for UFC 197 on March 5 at MGM Grand Garden Arena would buy a Chairman’s Experience ticket for the Kobalt 400 scheduled the next day.