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Wrangler marketing to ‘New Cowboy’ demographic with new jeans

Imagine the New York Yankees breaking out an updated version of their classic pinstripes, the gold standard of sports uniforms that have adorned the likes of Babe Ruth and Derek Jeter across two centuries.

Rodeo retailers say 2010 wasn’t the greatest go-round

The official numbers won’t be tabulated for several weeks, but many merchants who rented booths at the cowboy merchandise marts staged in conjunction with the recently ended National Finals Rodeo have already concluded it was a tepid year.

NFR 10TH GO-ROUND SUMMARY

Five years ago, Stran Smith wasn’t too worried about calf roping. He was more concerned about simply staying alive.

Down-to-earth Brazile an otherworldly cowboy

First things first. The cell phone voice mail. It is one of those standard messages by a woman who sounds like a librarian reciting rules about talking in your quiet voice. I was expecting some background tunes of “Abilene.” Maybe some “Happy Trails.”

NFR SCOREBOARD

NFR