Warriors’ Stephen Curry leads NBA in jersey sales

Reigning MVP Stephen Curry and the defending champion Golden State Warriors have retained top honors on the NBA's most popular jersey and team merchandise lists.

Results are based on NBAStore.com sales from October 2015 through December 2015 and reflect a record-breaking holiday shopping season, the league announced Wednesday.

Rounding out the top five players are the Cleveland Cavaliers' LeBron James at No. 2, followed by the Los Angeles Lakers' Kobe Bryant, the New York Knicks' Kristaps Porzingis and the Oklahoma City Thunder's Kevin Durant.

Porzingis earned a spot on the list for the first time after a solid start to his rookie year. The 7-foot-3 power forward was the fourth overall pick of the 2015 NBA draft. Through 43 games, Porzingis, a 20-year-old from Latvia, has averaged 14 points and eight rebounds per game.

The Warriors once again emerged as the top-selling team, followed by the Chicago Bulls, Cavaliers, Lakers and Knicks.

Bryant, who is retiring at the end his 20th season in the NBA, jumps three positions from the latest list in June 2015 to No. 3, while Durant and Thunder teammate Russell Westbrook each move up six spots to Nos. 5 and 7, respectively.