ENTERTAINMENT: Life’s a Beach at PH this summer

The Beach Boys play a one-nighter here on Memorial Day weekend, and “Rock of Ages” is plausibly rumored to be headed to the Venetian. But in between them, we have a Beach Boys jukebox musical by the director of “Rock of Ages.”

“Surf the Musical” will run this summer in Planet Hollywood’s theater, with a soft opening on June 11 and a media opening night on July 17. The performance schedule suggests it will work around the schedule of the resident “Peepshow,” and eventually late-night concert headliner Cee Lo Green.

The new venture is helmed by “Rock of Ages” director Kristin Hanggi. It’s described as “a carefree story of good vibrations set in the nostalgic, happy times of the 1960s Southern California beach community.”

A press release doesn't dwell on the musical's aspirations beyond Vegas, but the visitor demographic always seemed as though the city could be a candidate for a pre-Broadway production, much in the way branded musicals such as "The Addams Family" and "Young Frankenstein" first went up in Chicago or Seattle.

And funny enough, "Rock of Ages" actually played briefly at the Flamingo before it went to Broadway.

But the mediocre response to "We Will Rock You" seemed to suggest it would be a long time before another original title tried to debut here.