Planet Hyundai announces trade-in assurance guarantee

A landmark innovation introduced by Hyundai has been met with glowing responses at a pair of Planet Hyundai dealerships.

Under the Hyundai Trade-in Assurance guarantee, Hyundai owners will know what their vehicles are worth as long as four years from date of purchase. The program includes all vehicles purchased on or after May 1.

"Hyundai has done it again," said co-owner and company spokesman Ron Coury. "As an automobile manufacturer, Hyundai continues to set the competitive bar higher and higher. Our competition just can't keep up. Between offering the best car warranty in the industry, incredible fuel efficiency, award-winning safety tests and amazingly attractive pricing without forfeiting features and options, Hyundai has historically wowed consumers and the automobile industry alike. Now they have outdone themselves, and for the first time ever, a new-car buyer will know and be guaranteed their car's future trade-in value at the time they purchase."

The purchase of a new vehicle remains one of the biggest decisions in a person's life, and Hyundai's program is certain to make the process that much easier.

"Purchasing a new vehicle is one of life's big events," added Coury. "For most people, it is their second largest purchase, only behind that of buying a home. You want to know everything you can about the true future value of your vehicle. Now you'll know the future value the day you make your purchase. Our newest innovation in car buying will provide our customers the future value of their purchase by guaranteeing a minimum value in two, three or four years."

Skip Shakely, general manager of Planet Hyundai Centennial at 6200 Centennial Center Blvd., also lauded the program.

"When customers return to purchase a new Hyundai during months 24 through 48, they can trade in their qualifying vehicle toward the purchase of a new Hyundai. It's a guaranteed minimum value."

Shakely further explained that if a vehicle is worth less than guaranteed, the customer will receive the higher guaranteed trade-in value amount less any applicable excess mileage charges or damage costs.

"It's a win-win for our customers," added Shakely. "The higher of either the guaranteed value or the current market value can be applied to the purchase of a new Hyundai. The guaranteed value must be applied toward the purchase of a new Hyundai financed through Hyundai Motor Finance. The customer must also show proof of all required vehicle maintenance at authorized Hyundai dealerships.

Jason Tamburro, general manager of the Planet Hyundai dealership located at 7150 W. Sahara Ave., added that the program applies only to new vehicle purchases and not leases.

"Leases have always provided residual values at lease end, but no such guarantee was ever afforded the new-car purchaser," Tamburro explained. "This new program now accomplishes that. The new Hyundai Assurance is a partnership with our owners in their purchase of a vehicle.

"Depreciation is the single highest cost of car ownership. While Hyundai's depreciation is now among the lowest in the industry, Assurance will remove many of the barriers and concerns about vehicle ownership. The trade-in value benefit extends this partnership from the initial purchase all the way through what we hope will be the consumer's next purchase of another Hyundai."

For more information on the program, visit www.planetlv.com or call 938-1400.