BusinessPress logo

INTEL: Caesars and Mets extend marketing agreement; Palms rolls out the beverage cart


Caesars Entertainment Corp. and the New York Mets extended their marketing and promotional agreement through 2018, which gives the casino company a presence at Citi Field, the Major League Baseball team’s home park.

Caesars will be featured on various platforms, including Mets.com and throughout the ballpark.

“Working with the Mets has helped us raise the profile of our Atlantic City properties to a valuable and important audience,” said Tariq Shaukat, Caesars Entertainment chief marketing officer.

The Las Vegas 51s are the Mets Triple-A minor league team. No mention was made about the partnership extending to Cashman Field.

• • •

Devotion Vodka recently expanded its retail footprint to include Nevada.

As a gluten and sugar-free product, the company is aiming its sights on the health-conscious set. Its latest retail entry includes the Kroger-owned supermarkets in South Carolina, Kentucky and Nevada.

The brand was recently granted permission by the Alcohol and Tobacco Tax and Trade Bureau to print both “gluten-free” and “no added sugar” on the bottle, a factor that could be a differentiator for a small company battling global brands for shelf space.

• • •

Those interested in historic Vegas photos, listen up.

The Las Vegas News Bureau is presenting a collection of photos of historic Las Vegas landmarks that have been enhanced with vibrant colors and soft pastels. The added color offers a different interpretation of photos taken from 1950 to 1960.

The photos can be viewed until May 27 at the Clark Clounty Library, 1401 E. Flamingo Road; from Aug. 5-Sept. 28 at the Enterprise Library, 25 E. Shelbourne Ave.; and from Oct. 7-Jan. 11, 2015 at the West Las Vegas Library, 951 W. Lake Mead Blvd.

• • •

Now there’s one more way to drink at the Palms.

The off-Strip property rolled out a new service for guests checking in called the Beverage Butler. Guests can choose from a selection of $5 vodka, rum or whiskey cocktails from a shiny bar cart located in the hotel’s lobby. Should the guest wait longer than five minutes to check in, the cocktail’s on the house.

• • •

Las Vegas has done it again.

The city was named the No. 1 trade show destination for the 20th consecutive year, according to the Trade Show News Network’s 2013 Top 250 Trade Shows in the United States list. Las Vegas hosted 53 of the largest shows.

The list by Tarsus Group represents the top 250 trade shows held in the country last year, ranked by net square footage. The 53 shows in Las Vegas encompassed 20,113,046 net square feet, or 31.2 percent of the total space for all 250 shows. The largest single show was International CES at more than 1.9 million square feet.

• • •

Save the date this May to support Dress for Success Southern Nevada.

The organization is set to host a Kentucky Derby-themed champagne lunch and fashion show from 11 a.m. to 1:30 p.m. May 2 at the Four Seasons Hotel, 3960 S. Las Vegas Blvd.

Attendees are encouraged to wear their own hats to the event, as it’s the day before the 140th running of the Kentucky Derby. All proceeds will benefit Dress for Success Southern Nevada. Tickets cost $125 per person if purchased by April 18 or $150 after April 18.

• • •

Here’s a secret that needs to break.

The Venus Pool Club, located within the Garden of the Gods Pool Oasis at Caesars Palace, offers a 10,000-square-foot European poolside experience. High-end dining selections and a variety of hand-crafted beverages are available throughout the venue. An Olympic-sized pool and oversized gargoyle statues surround the perimeter of the Strip-side oasis, while 14 cabanas, 10 couches, 16 daybeds and chaise lounge chairs await.

 

Rules for posting comments

Comments posted below are from readers. In no way do they represent the view of Stephens Media LLC or this newspaper. This is a public forum. Read our guidelines for posting. If you believe that a commenter has not followed these guidelines, please click the FLAG icon next to the comment.