South Point Arena and Equestrian Center strikes deal to name expansion project

South Point Arena and Equestrian Center has entered into a multiyear partnership with the Priefert farm, ranch and rodeo equipment manufacturing company to name its arena expansion project the Priefert Pavilion.

The Priefert Pavilion’s two climate-controlled arena venues will add more than 100,000 square feet to the existing South Point arena and equestrian facility. It’s scheduled to be completed next summer.

“South Point takes great pride in housing the premier destination to the equestrian world with our South Point Arena and Equestrian Center,” Ryan Growney, general manager of South Point, said in a statement. “The partnership between the Gaughan and Priefert families, two of the most prominent families in the industry, will drive rodeo events to another level.”

With more than 30 weeks of equestrian events scheduled each year, the South Point Arena and Equestrian Center is home to some of the world’s largest and most unusual equestrian events.

The arena expansion is part of the $30 million facility that will house added space for the equestrian center and the Professional Bowling Tournament venue. The arena space is on the first level, and the bowling area will be on the second level.

South Point hosts some of Las Vegas’ largest Western lifestyle events, including ancillary events related to both the National Finals Rodeo and Professional Bull Riders’ World Finals. It also hosts the World Series of Team Roping.

“Everyone knows South Point is where cowboys come to play, so we are very excited for the opportunity to partner with Michael Gaughan and his amazing team,” said Jeff Rash, vice president, sales and marketing of Priefert Manufacturing. Priefert has a network of more than 1,000 worldwide dealers.

South Point broke ground on construction of the facility in the spring.

South Point and Priefert have scheduled a naming rights announcement ceremony for today.

Alan Snel can be contacted at 702-387-5273 or asnel@reviewjournal.com. Follow @BicycleManSnel on Twitter.