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If you thought the idea at the Washington Post to have news reporters meet at the publisher’s home with people who would pay $25,000 a pop to get their ears was bad, this one from the Las Vegas Sun has to be exponentially bad.

Rob Curley — the president and executive editor of Greenspun Interactive, a division of the Sun and Greenspun Media Group — appeared at something called International Newsmedia Marketing Association and actually boasted about having reporters go on advertising sales calls.

Listen for yourself:

What will they try next? Product placements in news stories?