Horse-savvy woman sought to promote Nothern Nevada valley

MINDEN — The Carson Valley Visitors Authority in Northern Nevada is looking for one horse-savvy woman with an adventurous and outgoing personality to sell the region to the world.

“Saddle up for the job of a lifetime,” says a voice on the video job announcement as a horse and rider gallop through a green meadow, the towering Carson Range in the backdrop. From there it flashes to glider soaring, mountain biking, snowboarding, golf, swimming, motocross — all the activities the equestrian storyteller will promote.

About 10-12 segments will be shot at different times throughout the year. The chosen rider will also make appearances at various special events.

“This is a great opportunity for us to educate people about what we have to offer in Carson Valley in a fun and entertaining way,” said A.J. Frels, executive director of the visitors authority.

The job description sounds divine: casual work environment. Wide open possibilities. No cubicles. Flexible start times. Wide media exposure.

Qualifications? A woman who is at least 21 years old who “exudes country confidence with an urban edge.”

Must be able to “keep a horse between you and the ground” and be open to try new activities and adventures. Should be “comfortable, convincing and charming in front of a camera,” and not be afraid to get your hands dirty.

The job posting is being advertised on, CareerBuilder, Craigslist and, a national staffing and recruiting firm that will help find the perfect rider to saddle up.

Though it’s billed as the job of a lifetime, the pay doesn’t mean early retirement.

The rider will be compensated with a “salary of real experiences” — and a four-night, five-day stay in the Carson Valley, courtesy of the participating sponsors.

Interested applicants should submit a personal video, no longer than five minutes, explaining why they should be the Carson Valley rider. The video should be uploaded to with the tags “Carson Valley Rider Contest” and “Visit Carson Valley.”

Details are on the visitor authority’s website,