Lennar will start with nothing but dirt lots on July 19 and complete three models in San Gabriel in the master-planned community of Mountain's Edge in time for the neighborhood grand opening Aug. 7.
As part of this model home construction project, Lennar will be conducting a social media documentary of the model construction process.
Each day, beginning July 19, Lennar will post three pictures of the models under construction at San Gabriel on its Facebook page. In one of the daily pictures, there will be a hidden word in the photo. All those who correctly identify the 19-word phrase will be entered into a drawing and one randomly chosen name will be drawn Aug. 7 at the grand opening and will win a $2,500 shopping spree at West Elm.
Each of the new models will also be decorated exclusively by West Elm.
"We have never attempted to build three models in 19 days," said Lennar Las Vegas Division President Jeremy Parness.
"This is a major undertaking for any new home builder and we are up for the task."
"We hope that there will be some real excitement around this community and following the model construction on our Facebook page," said Roger Seaholm, director of sales for Lennar Las Vegas.
"We have an unbelievably tight schedule to finish the models in 19 days," Parness said.
"We think that customers are excited to see these new models and so we decided to issue ourselves a challenge to build them in record time."
The new neighborhood will feature four new home floor plans ranging from 1,531 to 1,907 square feet. Home prices will start in the low $140,000s. Three of the floor plans will offer a two-story design while the fourth will be a single-story plan.
Amenities include a park, kids play area, dog run and community barbecue areas.
Several brand-new incentives, introductory pricing and special financing rates through Universal American Mortgage Co. will be offered at the grand opening event.
According to Parness, this will be one of Lennar's most anticipated grand openings of the year.
"We have researched the most desirable features and amenities so that buyers do not need to spend thousands more on upgrades and options. By providing many of these features as standard, we give buyers everything they need and make it as simple as possible to move right in," Parness said.
Lennar offers 17 neighborhoods in the Las Vegas Valley including neighborhoods in Mountain's Edge, Providence, North Las Vegas and Henderson. Prices start in the $130,000s and floor plan range from 1,286 to 5,078 square feet.
For more information about the San Gabriel contest, call 877-204-4411 or visit lennar.com.