Professional Bull Riding may get an argument from other sports, but for now it is forging ahead with its "toughest sport on Earth" marketing strategy as it aims to increase its business profile in the Las Vegas market.
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The PBR, the Professional Bull Riders, will produce and promote a rodeo and a headline bull riding event as part of Las Vegas Helldorado Days in May, joining forces with local groups to celebrate the city's Western roots.
Scenes from the final night as the Nation Finals Rodeo wraps up at the Thomas & Mack Center.
Following the final round of a 10-round fight for the ages between bareback riders Steven Peebles and Kaycee Feild at the National Finals Rodeo, the challenger Peebles was the last cowboy standing Saturday night after knocking out the popular four-time defending world champion Feild at the Thomas & Mack Center.
Results from Saturday night's ninth go-round at the Thomas & Mack Center.
Scenes from the NFR's ninth go-round at the Thomas & Mack Center on Friday.
A money player is defined as an athlete who performs best under pressure. Elko native Dakota Eldridge has been the epitome of a money player in his first three National Finals Rodeo appearances at the Thomas & Mack Center.
Results from Friday night's ninth go-round at the Thomas & Mack Center.
Show me a cowboy who has arguably taken the most unique route to rodeo success, and I'll show you a Frenchman with a Texas accent.
Over Thanksgiving weekend, JoJo LeMond wasn't thinking anything about the Wrangler National Finals Rodeo. And why would he? He finished 16th in the world in the team roping header standings, one spot short of earning a trip to the season-ending event at the Thomas & Mack Center.
WNFR event schedule for Saturday, Dec. 12, 2015
When folks think of the Wrangler National Finals Rodeo they of course think of the cowboys. It is the Super Bowl of rodeos, after all. But there is a place for cowgirls as well.
With two rounds remaining at the National Finals Rodeo, five cowboys and a cowgirl are on track to win their first world titles.
Scenes from the NFR's eighth go-round at the Thomas & Mack Center on Thursday.
Ryan Motes has a friend with a 6-year-old son who is already dreaming of becoming a roper on the rodeo circuit. The boy wants to win world championships like his heroes of today.
Lying in his hospital bed after surviving a brush with death this summer, Steven Peebles pictured himself being in the thick of the bareback riding world title chase at the National Finals Rodeo, where he suffered a broken back during last year's event.
Results from Thursday night's eighth go-round at the Thomas & Mack Center.
It's no easy chore for a rookie to make it to the Wrangler National Finals Rodeo, in any of the seven events. To have two in one event? And for those two to be the only PRCA rookies in the entire field at the Thomas & Mack Center?
For 10 days, the Wrangler National Finals Rodeo shows off just how exciting, entertaining and colorful the sport of rodeo is. But rest assured, that's been the case for many decades, something that will be celebrated today at the Palms, when some of rodeo's finest from days gone by will gather to tell stories and break bread.
WNFR event schedule for Friday, Dec. 11, 2015.
Las Vegas Mayor Carolyn Goodman honored country music superstar Charlie Daniels with a proclamation declaring Thursday as Charlie Daniels Day.
Besides Trevor Brazile clinching his 13th all-around gold buckle, nothing has been decided yet in the way of world championships at the National Finals Rodeo.
Lately, Lisa Lockhart can't do anything wrong when it comes to barrel racing — even on an off night.
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