Downtown’s Life is Beautiful festival has evolved into a special-event tourism attraction that spurred the LVCVA board ofdirectors to spend $150,000 to market it.
Local Las Vegas
Las Vegas breaking news from Nevada's most reliable source. Read about the latest updates happening in Las Vegas at reviewjournal.com.
The three-day Life Is Beautiful event will prompt road and parking lot closures and bus route changes in downtown Las Vegas.
RJ
The festival gets underway Friday afternoon, but in reality the party already has started.
MOST READ
1
2
3
4
5
What’s that massive building going up near Ikea in southwest Las Vegas?
![What’s that massive building going up near Ikea in southwest Las Vegas?](https://www.reviewjournal.com/wp-content/uploads/2024/06/19320590_web1_ASHLEY-FURNITURE-JUNE25-24-005.jpg?h=80)
Woman suing Las Vegas Strip resort after vehicle stolen from valet
![Woman suing Las Vegas Strip resort after vehicle stolen from valet](https://www.reviewjournal.com/wp-content/uploads/2024/06/19313466_web1_Artboard-1.jpg?h=80)
Downtown Las Vegas pizzeria is opening a shop in the suburbs
![Downtown Las Vegas pizzeria is opening a shop in the suburbs](https://www.reviewjournal.com/wp-content/uploads/2024/06/19310940_web1_GOOD-PIE-HENDERSON-JUN24-24-012.jpg?h=80)
More affluent visitors finding their way to Vegas — and staying
![More affluent visitors finding their way to Vegas — and staying](https://www.reviewjournal.com/wp-content/uploads/2024/06/19291362_web1_GAMING-ABSTRACT_011923cs_002.jpg?h=80)
Man indicted in death of mother
![Man indicted in death of mother](https://www.reviewjournal.com/wp-content/themes/rjth/images/defaultimage-1200x800.jpg)