Generation-Z sports fans place more emphasis on social-justice issues than previous generations, forcing sports leagues and teams to take notice.
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Research shows that Generation Z, those born around the mid-1990s and beyond, are huge sports fans, but they consume sports differently. Leagues are taking note.
In a span of 11 days that began Thursday, fans and bettors can feast their eyes on a smorgasbord of baseball, the Final Four and NCAA championship and the Masters.