Downtown’s Life is Beautiful festival has evolved into a special-event tourism attraction that spurred the LVCVA board ofdirectors to spend $150,000 to market it.
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The three-day Life Is Beautiful event will prompt road and parking lot closures and bus route changes in downtown Las Vegas.
RJ
The festival gets underway Friday afternoon, but in reality the party already has started.
The Bud Light Area 51 Celebration occurring Sept. 19 at the Derek Stevens-owned Downtown Las Vegas Events Center will now feature Matty Roberts.
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