On top of the reported $7 million price tag for a 30-second spot during the game, brands try to put together an ad that more than 100 million expected viewers will like.
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Nearly 68 million American adults — about 1 in 4 — plan to bet on this year’s Super Bowl, setting a record by a wide margin, according to the gambling industry’s national trade association.
According to TickPick, the upcoming Las Vegas event is already the most expensive Super Bowl ticket to date.
A record 31.5 million Americans plan to bet on this year’s Super Bowl, according to estimates released Tuesday by the gambling industry’s national trade group.