Marquees around the Strip and downtown Las Vegas proclaimed Wednesday’s announcement, including the Viva Vision canopy at the Fremont Street Experience in downtown Las Vegas.
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Bringing the Super Bowl to Las Vegas won’t come cheap, but tourism officials believe the cost will be worth it.
Nevada’s largest retail association anticipates that locals will spend $133 million on televisions, furniture, apparel and food for the Super Bowl this Sunday, despite fewer viewing parties this year.