Media members from 26 countries came to capture the NFL championship game and its first visit to Las Vegas.
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The Las Vegas Global Economic Alliance is using Super Bowl 58 to convince prospective companies to relocate their businesses to Southern Nevada.
Las Vegas will have a first when 65,000 fans watch the Super Bowl at Allegiant Stadium — but operators on and off the Strip are no strangers to throwing a massive watch parties.
Planning for the Super Bowl began more than two years ago, and the NFL and its Las Vegas partners are close to reaping the benefits from a worldwide audience.
With the Super Bowl the largest sporting event in the U.S., Las Vegas will seek to capitalize on the event outside of the game itself.