The Super Bowl was estimated to bring in at least $500 million in spending. And over the long weekend, spending could reach as high as $1.1 billion.
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Bars that serve as gathering places for the 49ers and Chiefs fans expect customer demand will be unprecedented as their teams play in the very first Super Bowl in Las Vegas.
Super Bowl Opening Night will kick off the week on Feb. 5 at Allegiant Stadium.
Information regarding partnerships and program activities tied to Super Bowl LVII slated for Feb. 11, 2024, were highlighted during the news conference.