The Las Vegas Convention and Visitors Authority board of directors approved four major contracts, including a sponsorship deal for newProfessional Bull Riders event.
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A new team event by the Professional Bull Riders may get a five-year, $6.4 million sponsorship deal from the LVCVA when its board of directors meets Tuesday.
Cowboy Christmas, the annual Western-themed gift show tied to NFR, kicked off Wednesday in Las Vegas after a yearlong hiatus.
Las Vegas’ resorts have bought into turning the city into a western festival during the National Finals Rodeo and the event’s success is assured with pent-up demand.
More than 250,000 people attended the Cowboy Christmas gift show in 2019. Now, after a year’s hiatus, organizers are expecting another promising turnout.
December’s National Finals Rodeo performances will start an hour earlier than in past years in a bid to generate a larger television audience on the East Coast.