In a much-anticipated matchup of superteams, the Aces opened as favorites over the New York Liberty to win the WNBA Finals.
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Generation-Z sports fans place more emphasis on social-justice issues than previous generations, forcing sports leagues and teams to take notice.
Research shows that Generation Z, those born around the mid-1990s and beyond, are huge sports fans, but they consume sports differently. Leagues are taking note.
Will fans feel safe enough to brave the masses and attend a sporting event fresh off a global pandemic?