In a city known for grandiose arena proposals, Adam Stio and Joel Hoopaugh figured there was a business niche for a low-key, micro-sports facility that caters to kids and adult recreational sports. So, the duo invested $150,000 to start up a 27,000-square-foot sports center called the Southern Nevada Sports Centre, which opened Jan. 1.
Up and down the Strip Thursday, college hoops fans from every corner of the U.S. were checking in to hotels, placing bets at bustling sports books and mixing testosterone with Bud Light and small hills of nachos. It’s big business for Las Vegas’ resort industry.
A Spalding sports equipment technician armed with lasers showed up recently at the Thomas & Mack Center — and he was on a mission. He was there to make sure the basketball rim and backboard support equipment were properly aligned and connected into a special Mountain West court floor. But he was also there to change Thomas & Mack’s look and convert the venue into a neutral site.
Most businesses would be too timid to mention the word “madness” in any March ad campaign. But not longtime car salesman Jim Marsh. In fact, the 80-year-old Kia dealership owner practically pokes the NCAA bear by rolling out an annual “Marsh Madness” ad campaign every spring.
The photo on Twitter captures key elements of NASCAR’s marketing strategy — Dale Earnhardt Jr. snapping a selfie in front of a statue of his famous stock car-racing daddy at the legendary Daytona International Speedway — exemplifies the convergence of NASCAR’s emphasis this season on social media to promote its brand.
Levy Restaurants, the food company at Las Vegas Motor Speedway, is rolling out savory new and unique combinations in hopes of generating more sales for race weekend.
The parent company of Las Vegas Motor Speedway Wednesday reported that 2013 revenues dropped from 2012 numbers, continuing an annual downward trend for the past five years for the company that owns eight NASCAR tracks around the country.
A Southern California retiree who lost a $500,000 during Super Bowl weekend is suing the Downtown Grand for loaning him money and allowing him to play while he was blackout drunk.
The ultimate buffet of big-time sports events is being served up this month as Las Vegas welcomes 3.54 million fans for everything from NASCAR races and Major League Baseball games to a high-profile boxing card and no less than four college basketball conference tournaments.
Lorenzo Fertitta, chief executive of Zuffa LLC, the company that runs Las Vegas-based UFC, said his fight promotion and marketing staff is ready to usher in a new wave of high-profile fighters for pay-per-view events.
