In its 34th year, Cowboy Christmas and its more than 300 exhibitors take over more than seven and a half football fields worth of the Las Vegas Convention Center.
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The National Finals Rodeo has grown exponentially over 35 years, thanks to a strategy of developing a variety of events appealing to fans who don’t even go to the rodeo.
Some properties are charging three times as much for a room the night of Dec. 7 compared with just two weeks later on Dec. 21.