In the world of major-league drag racing, three top women in this weekend’s National Hot Rod Association event in Las Vegas have forged unique marketing strategies and branding images to compete both on the track and in the high-stakes off-speedway competition for sponsors and fans.
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A sister race track of the Las Vegas Motor Speedway plans to host a college football game in Bristol, Tenn., in 2016, but don’t expect any gridiron matches at the Las Vegas car track any time soon.