In the world of major-league drag racing, three top women in this weekend’s National Hot Rod Association event in Las Vegas have forged unique marketing strategies and branding images to compete both on the track and in the high-stakes off-speedway competition for sponsors and fans.
For the major-league drag racers who have descended on Las Vegas for this weekend’s National Hot Rod Association Mello Yello Drag Racing Series event, there’s no clamor for a “diversity program.” The diverse backgrounds of the NHRA competitors serve as an organic feature of the drag racing’s premier circuit to be deployed for marketing, ticket sales and media exposure.
