Trevor Brazile is in Las Vegas to win an unprecedented 11th all-around National Finals Rodeo title during the 10-day run of the Super Bowl of rodeos. But the cowboy from Decatur, Texas, has other business to attend to in Sin City.
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With ticket sales and revenues at NASCAR tracks declining around the country, expect race venue owners to invest in smartphone connectivity and social media technology in hopes of drawing more young fans and building the next generation of followers.