Before each round of the National Finals Rodeo, rookie bull rider Joe Frost has called his college coach — nine-time NFR qualifier Craig Latham — who has been battling cancer since 2011.
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The animals that are part of the Wrangler NFR — from the bucking stock and the steer wrestling, tie-down roping, team roping and barrel racing horses, to the steer wrestling and team roping steers and tie-down roping calves — help make the rodeo the best of its kind. If they don’t perform well, the event suffers, and if they suffer, it hurts the sport even more.