A strong convention calendar translated into the best April for visitation ever recorded, the Las Vegas Convention and Visitors Authority reported Friday. The convention authority said 3.5 million visitors were in Southern Nevada in April, a 2.4 percent increase over the same month a year ago, the largest monthly percentage increase of the year.
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Most of the nation’s airlines are showing a renewed confidence in Las Vegas as a revenue-generating destination, adding seats to the market and boosting passenger visitation to McCarran International Airport in April.
With a three-day Memorial Day weekend on the horizon and a growing national economy, Las Vegas officials are expecting travel to the Las Vegas Valley to compete with the Mayweather-Pacquiao fight and New Year’s for the biggest event of 2015 so far.
The Las Vegas Convention and Visitors Authority board of directors zipped through approval of a $228.1 million budget in a special meeting on Thursday.
PBR (Professional Bull Riders), the bull riding organization based in Pueblo, Colo., is pushing the marketing envelope for this weekend’s Last Cowboy Standing event in Las Vegas by giving it a spring-break theme in hopes of driving new and young fans to the sport.
Tourism is booming, the population is growing and the economy is heating up — a combination of factors that eventually led to Great Recession in 2007 and 2008. But a panel of forecasting experts speaking at an event heralding the publication of the 35th edition of “Las Vegas Perspective” on Tuesday say the conditions are different now than they were seven years ago.
Repeating a popular marketing campaign that drew millions of visitors to the city in 2014, the Las Vegas Convention and Visitors Authority previewed its $16 million summer campaign that will include a series of humorous television advertisements juxtaposing the Christmas season with visiting Southern Nevada.
The Society of American Travel Writers will return to Las Vegas later this year for the organization’s 60th anniversary convention, it was announced Thursday. The Downtown Grand will be the host hotel for the event.