The stock car racing organization has forged a partnership with Genius Sports, which has become the exclusive provider of NASCAR data to licensed sportsbooks.
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NASCAR is hoping a sports data partnership will lead to gamblers being able to bet during races on much more than just who gets the checkered flag.
Handicapper Micah Roberts said a case can be made for up to 20 drivers to win, including Ryan Blaney at 12-1, Aric Almirola and Erik Jones at 20-1, Denny Hamlin at 25-1, Daniel Suarez, Austin Dillon and Ricky Stenhouse Jr. at 50-1 and Ryan Newman at 80-1.
Las Vegan Kyle Busch is favored to win the Pennzoil 400 pole and the Strat 200 and Boyd Gaming 300 races this weekend at Las Vegas Motor Speedway.
Count NASCAR as the latest sport racing toward the gambling industry.