The company is set to begin integrating its data into CBS Sports digital platforms in March, and plans to have a full rollout in time for the 2020 fantasy football season.
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Other Circa Sports expansions may be on the horizon. The betting venture “intends to be a multi-state leader for sports futures and higher app limits.”
Experts say access to faster, more complex data from leagues could lead to better in-game betting options, drawing in more sports viewers and bets. But others in the industry would rather get their data from third parties, which is often more affordable.