After 30 years in business, Buffalo Wild Wings is getting a makeover.
The Minneapolis-based restaurant chain has 10 Nevada locations, and in the coming months, guests will see some changes. Most notably, the brand’s logo is being spruced up to feature a more muscular-looking buffalo with enlarged wings, narrowed eyes and upward-turned horns.
“As we prepare for further international expansion, this change allows the Buffalo Wild Wings logo to more easily represent our brand abroad and be slightly modified for local cultures,” said Kathy Benning, executive vice president of global marketing and brand development. “The changes give us more flexibility in the use of the logo, and it appeals to our wide and growing audience – including women – while maintaining a sporty masculinity.”
Also, the words “Grill & Bar” have been removed from the logo.
Later this year, the chain plans to reveal a new restaurant design that “captures the energy of a sports stadium” and features an enhanced audio-visual system.
Buffalo Wild Wings has almost 840 locations across 48 states and Canada.