Fancy a face lift? Casino offers plastic surgery as a prize

ATLANTIC CITY -- The latest casino promotion in Atlantic City gives new meaning to "going bust."

The Trump Taj Mahal Casino Resort plans to give $25,000 worth of plastic surgery to a winner from a player's card contest. The lucky one can mix and match surgeries including breast enhancements, tummy tucks, liposuction and face lifts until the total hits $25,000.

"We wanted to change the face of a typical casino promotion, and with this one we are literally doing it," said Kathleen McSweeney, Trump Entertainment Resorts' senior vice president of marketing. "Many people have something they want to change; a nip and tuck here, a lift there, but the cost of these procedures can be quite costly.''

Indeed it is. A website cited in the promotion lists face-lifts at $7,000 to $9,000; Botox treatments ranging $200 to $400 per area; breast augmentation from $5,000 to $8,000; and liposuction as high as $10,000.

"People often want this surgery but they're reluctant to spend their own money to do it," McSweeney said. "Whether it's kids' tuition, or the mortgage or they just don't have that kind of money, this is their opportunity to get it done."

Players can earn credits toward the contest from Oct. 2 through 29. The winner must be present with his or her player's card inserted into a machine on Oct. 29. The winner can also opt for the $25,000 prize in cash.