IGT expands use of Wheel of Fortune brand in gaming

By HOWARD STUTZ LAS VEGAS REVIEW-JOURNAL

March 24, 2014 - 9:45 pm

Slot machine giant International Game Technology announced a new multiyear licensing agreement with Sony Pictures Monday that allows the Las Vegas-based company to use the “Wheel of Fortune” brand on its product lines through 2024.

The deal covers traditional slot machines, online games, mobile devices and free-play social games.

IGT said the contract also lets IGT place the “Jeopardy!” brand on slot games on IGT’s DoubleDown online casino. The company said this will be the first time “Jeopardy!” will be available to an online social casino in the United States.

Both IGT’s existing “Wheel of Fortune” and “Jeopardy!” games are part of its MegaJackpots wide-area progressive slot machine system that connects games at different casinos.

Contact reporter Howard Stutz at hstutz@reviewjournal.com or 702-477-3871. Follow @howardstutz on Twitter.

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