Las Vegas visitation up at highest rate since 2004
March 10, 2011 - 11:47 am
Propelled by a resurgent convention sector, January visitor totals grew at the fastest clip in nearly seven years.
The 3.1 million people who came to Las Vegas marked an 8.6 percent increase from one year ago. Attendance at conventions and meetings shot up 36.9 percent even though the number of groups was the same, as events such as the International Consumer Electronics Show shook off the weak results of the previous couple of years.
Further reflecting the conventions' influence, midweek hotel occupancy rose 11 percent compared to only 4.6 percent on weekends.
In one soft spot for the visitor industry, the traffic count at the California state line was flat as gasoline prices started to escalate rapidly.
Contact reporter Tim O'Reiley at
toreiley@reviewjournal.com or 702-387-5290.