Las Vegas-based Xyience, a top ten energy drink manufacturer, has been sold to Big Red Inc., of Austin, Texas. Big Red is a top ten soda company known for its Big Red Vanilla Float, Big Blue and its signature Big Red.
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In a world of $4.5 million Super Bowl TV spots and nine-figure stadium naming rights deals, a $50,000 sponsorship at a Las Vegas professional golf tournament might not seem like a megadeal. But it is for Todd Shanholtzer, owner of TREW Financial and Benefits Group.
Do you own or manage a building in Las Vegas that can hold a hockey rink and at least 2,500 seats?
The concourse at Isotopes Park is a beefy 40 feet wide, lined by catchy concessionaires such as Atomic Margaritas and offering everything from Asian noodle stands to funnel cake vendors to Hebrew National hot dog hawkers.
Good news for NBA player Jason Collins, the first male athlete in a major U.S. sports league to declare his homosexuality: If a company signs him to a sponsorship deal, consumers will likely view him just as effective a product endorser as a straight athlete.
Sports betting may not be regulated federally soon. But gaming industry executives believe a positive outcome of New Jersey’s court battle to legalize wagering on sports ould set the stage for other states to legalize the industry. Only four states allow sports betting, and Nevada is the only state where bettors can wager on individual sporting events, from soccer to basketball and football.
