Professional rodeo’s most prominent cowboys — led by 11-time world all-around champion Trevor Brazile — say they are defecting from the Professional Rodeo Cowboys Association to form their own organization, but they are coy about their views on the future of rodeo in Las Vegas.
For the major-league drag racers who have descended on Las Vegas for this weekend’s National Hot Rod Association Mello Yello Drag Racing Series event, there’s no clamor for a “diversity program.” The diverse backgrounds of the NHRA competitors serve as an organic feature of the drag racing’s premier circuit to be deployed for marketing, ticket sales and media exposure.
Speedway Motorsports Inc., parent company of the Las Vegas Motor Speedway, saw 2012 fourth-quarter revenues drop nearly 8 percent from the previous year and plans to focus on attracting more families and kids to increase revenue in 2013.
After four years of scouting fanfest events at the Super Bowl and NBA and Major League Baseball All-Star Games, Las Vegas Events rolled out its own interactive Cowboy FanFest this week to give rodeo fans a chance to chat with sport superstars such as Trevor Brazile, compete in an offbeat Redneck Rodeo and allow kids to do mutton bustin’ in a replica NFR arena.
There are plenty of numbers to suggest 2008 could be the worst holiday for retailers since 1991.
