First Friday planners want patrons ‘activated’

Every month, First Friday has a theme. And every month the street intersections that host the art and culture festival have “activations” that correlate with the theme. Usually large-scale performance artists.

This month’s theme is “Free to Be.” The public — that means you — is invited to provide the activations.

“They’re activations because they’re activating the minds and hearts of everyone attending,” says Charles Ressler, who handles communications and sponsorships for the event. And having the community express them this month “is the very definition of being free.”

Whether that means rocking a hula hoop downtown or setting up an easel and going to town on the interpretation of freedom is up to you.

Other than self-administered activations, the Welcome Tent will also offer something new. Sponsored by Tabeso, a discovery platform that allows users to better explore events, an app will be offered to make navigating First Friday as simple as possible.

With more than 30 food trucks, for instance, users don’t have to walk past every last one to make a decision. Also, the event has grown and there’s a lot to take in. A childless couple probably won’t have an interest in the KidZone, but might want to know when exactly that singer-songwriter takes the stage at The Hub.

The app simplifies all that. As do the flat-screen TVs that break down the same information in the Welcome Tent.

Since First Friday is largely populated by a family demographic, the KidZone has become quite the draw. This month should be no exception with Mad Science of Las Vegas entertaining and educating its audience simultaneously. This group does the kind of things kids never get sick of watching, such as forming bubbles with smoke inside, and then explaining exactly how this is possible.

There will also be Disney artists here who are contracted to draw the brand’s famous characters, doing just that with a live audience.

For the kids who don’t think they’re kids, there’s the Shuffle Zone.

“It’s basically a dance area, almost like a nightclub for teens,” Ressler says. “So kids have a place to hang out with their friends and don’t feel like there’s a bunch of dumb adults around.”

It works twofold because adults appreciate not walking through breakdancing cyphers while trying to enjoy art.

Another thing adults appreciate? A spot designated just for cultural benefits. No promotional items or any sponsorship attached to it. Just a space solely devoted to their listening or visual pleasure. That’s The Hub.

“It’s very community-driven and always commerce and brand-free,” Ressler says. “We thought it was important to have a place specifically for enrichment.”

Over at Green Street, there will be a bike valet for anyone who saved fuel to get to the event. People can get in on the juice bar here, test their health or listen to unplugged music, such as a barbershop quartet.

If it seems like every stone has been turned in the planning of First Friday, that’s because it has. There’s a team of seven people who come up with a theme every month and cover every other facet regarding the festival. There are about seven more who handle things such as curating, bartending and other details that enhance the experience.

“We talk about what worked the month before and what didn’t. How the footprint worked or didn’t work,” Ressler says. “There’s an immense amount of thought that goes into every corner of this event.”

Contact Xazmin Garza at xgarza@reviewjournal.com or 702-383-0477. Follow her on Twitter @startswithanx.

ad-high_impact_4
Entertainment
Artists from Cirque du Soleil contribute art to Las Vegas art exhibit
Artists from Cirque du Soleil contribute art to Las Vegas gallery exhibit
Red Plate on the Las Vegas Strip serves a cocktail made with blooming jasmine tea
Red Plate on the Las Vegas Strip serves a cocktail made with jasmine tea
Benny the Ice Skating Dog
Benny is a Las Vegas Labrador who was rescued by former pro skater Cheryl Del Sanyo, and trained to ice skate. (Mat Luschek/Las Vegas Review-Journal)
The Nevada State Museum
The Nevada State Museum of Las Vegas, located at the Springs Preserve, covers all eras of the state, from prehistoric to today.
Throw a better dinner party
Cash appears at Baseball Winter Meetings
Lights FC mascot Cash plays the electronic drums at the EZ Inflatables’ booth on Tuesday at the Baseball Winter Meetings trade show at Mandalay Bay Resort and Casino.
5 albums to soundtrack your holiday gatherings in style
1. Various Artists, “Holidays Rule," with Rufus Wainwright, The Shins, Calexico and more. 2. Various Artists, “We Wish You a Metal Xmas and a Headbanging New Year," with Lemmy Kilmister, Alice Cooper, Chuck Billy and others. 3. Various Artists, “Christmas on Death Row," featuring Snoop Dogg and Nate Dogg to name but a few. 4. Bright Eyes, “A Christmas Album.” 5. Various Artists, "The Motown Christmas Album." (Jason Bracelin/Las Vegas Review-Journal)
Inside the kitchen at Springs Preserve
The staff of Divine Events do party preparation in the kitchen at Divine Cafe at Springs Preserve. With nine parties the following day, this is a particularly busy time for the crew. (Heidi Knapp Rinella/Las Vegas Review-Journal)
WinterFest
WinterFest in Henderson.
Miss Rodeo America Fashion Show
The 28 women contestants of Miss Rodeo America compete in a fashion show at the Tropicana on Dec. 7, 2018.
Tournament Of Kings Holiday Show
Wizards and warriors are ready for the holidays at Excalibur's Tournament of Kings Holiday Dinner Show.
Take a dive with the Silverton mermaids
A visit to the Silverton Casino Hotel is not complete without taking in the popular, and very unique, mermaid show.
Cowboys and western aficionados can buy virtually anything at Cowboy Christmas
Vegas Golden Knights Christmas Display
In the Las Vegas Valley, the chances of getting a white Christmas are slim. But this year, you can have a “Knight” Christmas. A Henderson resident has a Christmas lights display that is synchronized to the entrance music for the Golden Knights. GG Misa’s Knights light show is played every 30 minutes from 5 to 10 nightly. His light show consists of two songs: Mariah Carey’s “All I Want for Christmas Is You” and the entrance music, “Le Castle Vania,” from the movie “John Wick.” The display is located at 730 Bollons Island St. (Richard Brian/Las Vegas Reivew-Journal)
Holiday Hooch At El Cortez is Just in Time For Repeal Day And Christmas
Holiday Hooch At El Cortez Is Just In Time For Repeal Day And Christmas. Janna Karel/Las Vegas Review-Journal
TV's LGBT superheroes
Green Valley Ranch's Winter's Village
The Mob Museum
Best Friend Menu Reveal Wednesday
Chef Roy Choi tells us what to expect from Wednesday’s Facebook Live Menu Reveal for his new Park MGM restaurant Best Friend. (Al Mancini/Las Vegas Review-Journal)
Quick Chat With Criss Angel
James D. Gish and Susan Anton rehearse
Susan Anton will be special guest at James D. Gish’s holiday concerts Dec. 7 at Summerlin Library and Dec. 9 at Clark County Library. (John Przybys/Las Vegas Review-Journal)
Bellagio Winter Wonderland
"Majestic Holiday Magic" at the Bellagio Conservatory.
Underwater Santa At The Silverton
Santa takes a dive Sunday, December 2, at the Silverton Casino Hotel. (Mat Luschek / Review-Journal)
Cowabunga Bay Christmas Town
Las Vegas Natural History Museum
Las Vegas Natural History Museum, which opened in 1991, has exhibits of mechanical dinosaurs and taxidermied animals, along with live snakes, fish and sharks. (Mat Luschek/Las Vegas Review-Journal)
Magical Forest Lights
Cirque Du Soleil Performers Team Up For New Show "Kinekt"
Through dance, acrobatics and aerial arts, “Kinekt” tells a story all too familiar to modern families: how to maintain a human connection in the digital age. (Janna Karel Las Vegas Review-Journal)
Ethel M Holiday Cactus Garden
The Pinball Hall of Fame in Las Vegas
The Pinball Hall of Fame was created by Tim Arnold and opened in 2006. (Mat Luschek/Las Vegas Review-Journal)
Jump! The Ultimate Dog Show at Springs Preserve in Las Vegas
Trainer Lou “Mack” McCammon guides several rescue dogs through a series of tricks and jumps two shows a day weekends through December at the Springs Preserve in Las Vegas. (K.M. Cannon/Las Vegas Review-Journal)
TOP NEWS
News Headlines
ad-infeed_1
ads_infeed_2
Local Spotlight
Add Event
Home Front Page Footer Listing
Circular
You May Like

You May Like