Rapper Rick Ross gifted 200 bottles of Luc Belaire to Mayweather before the champ even won Saturday’s fight. Ross wasn’t here, because he was performing in South Africa. The price tag for the bubbly, via Sovereign Brands: $10,000.
But here’s the piece de resistance. One of the ways Mayweather has already capitalized on his latest victory is with an official tie-in app for Apple phones called HollywoodSelfie, which I guess lets fans choose a photo or video of Mayweather and then merge their own selfies so it looks like they’re hanging with him.
Contact Doug Elfman at firstname.lastname@example.org. He blogs at reviewjournal.com/elfman. Find him on Twitter: @VegasAnonymous.